Key Metrics of Yaap Digital Limited
About Yaap Digital Limited
Sectors
Company details
- Registered office
- 802, 8th Floor, Signature By Lotus, Veera Desai Road, Andheri West,, Mumbai, In-mh, 400053
Operational Areas of Yaap Digital Limited
Company summary
Entity details
Compliance
Industry classification
Financials, ratios and risk analysis
Revenue, EBITDA, net profit, net worth, debt and assets for every filing year, 15+ ratios, the financial health score, shareholding, charges and peer comparison are part of the premium plan.
Sign in to continue See plans & pricingFiling compliance
Due dates follow the Companies Act: AGM within six months of the year end, AOC-4 within 30 days and MGT-7 within 60 days of the AGM. A filing made but not yet uploaded here shows as pending.
Vendor checks & payment capacity
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Credit ratings
PositiveUpgraded by ICRA on 27 Feb 2026
Rating history
Rating actions
| Date | Agency | Action | Long term | Short term | Outlook | Rated amount | Rationale |
|---|---|---|---|---|---|---|---|
| 27 Feb 2026 | ICRA | Upgraded | BBB- | A3 | Stable | ₹20.0 Cr | View |
Credit strengths (ICRA, Feb 2026)
+ Established track record of promoters in digital advertising industry; reputed clientele
Mr. Atul Hegde, one of the key promoters, has over two decades of experience in the digital advertising segment, having worked with several prominent domestic and international companies.
+ Favourable long-term outlook for domestic digital media
The media and entertainment industry is expected to witness steady growth over the medium term, led primarily by digital advertising amid increasing adoption of data driven and technology- enabled marketing strategies across sectors.
+ Improving scale of operations and earnings
YDL’s revenue recorded healthy YoY growth of 35.5% to Rs. 152.5 crore in FY2025, following a 45% YoY increase to Rs. 112.6 crore in FY2024, driven by repeat orders and new customer additions.
Credit challenges
− Revenues and margins vulnerable to downsizing of ad spending; customer concentration risk
The high dependence on advertising and related activities exposes the company to economic cycles, leading to volatility in revenues and profitability.
− Intense competition in digital advertising space and limited ability to compete with large players
The digital marketing industry is largely dominated by Google and Facebook.
Could lead to an upgrade
ICRA could upgrade YDPL’s ratings if there is a material increase in scale and earnings leading to improvement in debt protection metrics while maintaining the adequate
Could lead to a downgrade
Pressure on YDPL’s ratings may arise if sustained pressure on revenue and earnings weakens debt protection metrics and
Agency-reported financials (ICRA, 27 Feb 2026)
| Metric | FY2024 | FY2025 |
|---|---|---|
| Operating income | ₹113 Cr | ₹153 Cr |
| PAT | ₹2.60 Cr | ₹11.20 Cr |
| OPBDITA/OI | 5.8% | 9.9% |
| PAT/OI | 2.4% | 7.4% |
| Total debt/OPBDITA (times) | 3.50× | 1.50× |
| Interest coverage (times) | 3.90× | 8.30× |
| Revenue growth (YoY) | — | 35.4% |
| EBITDA (margin × income) | ₹6.53 Cr | ₹15.10 Cr |
| Implied total debt (debt/EBITDA × EBITDA) | ₹22.86 Cr | ₹22.65 Cr |
| Implied interest cost (EBITDA ÷ coverage) | ₹1.67 Cr | ₹1.82 Cr |
Borrowings & rated debt
Facility mix
Rated facilities
| Facility | Type | Previous | Current | Change | Rating | Action | Agency |
|---|---|---|---|---|---|---|---|
| crore) Long-term Fund-based Cash credit | Working capital & bank lines | ₹15.9 Cr | ₹15.9 Cr | 0.0% | BBB- (Stable) | Upgraded | ICRA |
| Short-term Non-fund based Others | Non-fund based limits | ₹3.00 Cr | ₹3.00 Cr | 0.0% | BB+ / A3 (Stable) | Upgraded | ICRA |
| Unallocated limits | Other | ₹1.10 Cr | ₹1.10 Cr | 0.0% | BBB- / A3 (Stable) | Upgraded | ICRA |
Credit assessment · Services
Rating Methodology – Service Sector Companies · Standalone accounts · FY 2024-25
Ratios, pillar scores and the indicative rating are part of Premium.
Rating status
| Default | No default on record |
| Issuer cooperation | Cooperating |
| Credit enhancement | None – standalone rating |
| Next action stable or better (model) | 49% |
| Information on file | 33% · missing: Audited financial statements (last 18 months), Annual results history (3+ years), Debt obligations and repayment schedule, Capex / investment plans, Auditor details, Shareholding pattern |
Indicative assessment from public data using the published methodology factors; not a credit rating.
Borrowing & funding lifecycle
- Credit outlook model: 66% chance the next rating action is stable or better
- Current rating BBB- (investment grade)
- Interest coverage 8.3×
- Working-capital limits 13% utilised on average
- ₹1.1 cr of rated limits not yet tied to a lender
Rated limits by facility
Timeline
From the report
Liquidity position: Adequate YDPL’s liquidity remains Adequate, supported by steady cash flow generation and sufficient buffer in working capital limits with average utilisation of around 13% during the last twelve months ended January 2026.
From the report
In January 2026, the company received an enhancement of Rs. 3 crore in its working capital limits, with the total sanctioned cash credit limit now standing at Rs. 10 crore.
From the report
In January 2026, the company received an enhancement of Rs. 3 crore in its working capital limits, with the total sanctioned cash credit limit now standing at Rs. 10 crore.
Lender names, bank charges and audited borrowings are part of Premium.
Built from MCA charges, ICRA/CARE rating reports and audited accounts. The borrowing view is an estimate, not a lender's credit decision.
Registered office and contact
Directors and key people
Directors are read from the MGT-7 annual return and AOC-4 signatories.
Competitors of Yaap Digital Limited
Top competitors by location
| Company | Description | Domain | Founded | Location |
|---|---|---|---|---|
 Infosys |
IT Services & Consulting · IT Services | infosys.com | 1981 | India |
 Wipro |
Part of Wipro. | wipro.com | 1945 | India |
 Tata Consultancy Services |
Indian IT Services · IT Services & Software | tcs.com | 1968 | Mumbai, India |
 HCL Technologies |
Indian IT Services · IT Services & Software | hcltech.com | 1991 | New Delhi, India |
 Tech Mahindra |
IT Services & Consulting · IT Services | techmahindra.com | 1987 | Mumbai, India |
 LTM Limited |
Indian IT Services · Business Services | ltm.com | 1997 | Mumbai, Maharashtra, India |
 Coforge Limited |
Travel & Tourism · Restaurants, Hotels & Travel | coforge.com | — | Gurugram, Haryana, India |
 Mphasis |
Indian IT Services · IT Services & Software | mphasis.com | 2000 | Bangalore, India |
 Persistent Systems |
IT Services & Consulting · IT Services | persistent.com | 1990 | Pune, India |
 Meesho |
Product & Internet Companies · IT Services & Software | meesho.com | — | Bangalore, India |
Similar companies
Charges (secured borrowings)
0 registered charges. Lenders, amounts and dates are part of the premium plan.
Statutory auditors
Auditors are read from the AOC-4 auditor's report section.
Business activities and related parties
Principal business activities and related-party transactions are read from MGT-7 and AOC-4 filings.
Filings
No filings on record yet.