Senior Associate, Analytics, UK

<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3819 - Senior Associate, Analytics, UK</strong></p>
<p><strong>Role Summary and Impact</strong></p>
<p><span data-contrast="auto">You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.</span><span data-ccp-props="{}">&nbsp;</span></p>
<p><span data-contrast="auto">We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.</span><span data-ccp-props="{}">&nbsp;</span></p>
<p><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Some of the </span><span data-ccp-parastyle="heading 1">thing's</span> <span data-ccp-parastyle="heading 1">we'd</span><span data-ccp-parastyle="heading 1"> like you to do</span></span><span data-ccp-props="{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:400,&quot;335559739&quot;:120}">&nbsp;</span></p>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies &amp; Matched Market Testing</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.&nbsp;</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement &amp; analytics.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Play an important part in collating and reporting incrementality results from Meta, Google and other media channels</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<p><strong>Skills and Experience</strong><span data-ccp-props="{}">&nbsp;</span></p>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Experience in&nbsp; analytics, measurement, data science, or a related field</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Well developed problem-solving skills and the ability to think critically and creatively</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Strong communication skills, with the ability to engage both technical and non-technical audiences</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Demonstrable experience at presenting data in a visually engaging and insightful manner</span><span data-ccp-props="{}">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Century Gothic" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;4697778