Senior Marketing Manager (International Growth)

About the role

<h2>Shape How the World Discovers Hospitality with OpenTable </h2>
Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader?
With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
 A little about the role...
We’re looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets.
You’ll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally.
This is a role with plenty of scope to think big, test ideas and get hands-on with making them happen.
Why this role is unique;
<ul>
<li style="font-size: 12pt;">Startup autonomy, enterprise scale: Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand.</li>
<li style="font-size: 12pt;">True end-to-end ownership: From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you’ll have real ownership of the outcome.</li>
<li style="font-size: 12pt;">Cross-functional influence: You’ll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction.</li>
<li style="font-size: 12pt;">Room to grow: As our International Growth practice continues to scale, there’s an opportunity for your remit and leadership responsibilities to grow with it.</li>
</ul>
📈 What you’ll drive;
<ul>
<li style="font-size: 12pt;">International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video.</li>
<li style="font-size: 12pt;">Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.</li>
<li style="font-size: 12pt;">Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment.</li>
<li style="font-size: 12pt;">Cross-Functional Growth Systems: Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets.</li>
<li style="font-size: 12pt;">Executive Leadership Alignment: Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions.</li>
<li style="font-size: 12pt;">Test, Learn and Scale: Spot opportunities, test ideas quickly, learn from the results and scale what works.</li>
</ul>
👋 Our ideal candidate...
<ul>
<li style="font-size: 12pt;">You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business.</li>
<li style="font-size: 12pt;">You’ve directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact.</li>
<li style="font-size: 12pt;">You understand how brand, paid digital, CRM, content and product growth work together, and you’re equally comfortable thinking about the big picture and getting into the detail.</li>
<li style="font-size: 12pt;">You have an owner’s mindset. When you spot an opportunity or something that could work better, you’re comfortable taking the initiative and finding a solution.</li>
<li style="font-size: 12pt;">You know how to scale campaigns across multiple countries or regions and enjoy collaborating across different markets, cultures and time zones.</li>
<li style="font-size: 12pt;">And finally, you love dining. You’re genuinely excited by restaurants, hospitality and the unique energy of dining culture. 🍽️</li>
</ul>
What we can offer you...
<ul>
<li style="font-size: 12pt;">5 weeks paid vacation</li>
<li style="font-size: 12pt;">Private health & dental insurance</li>
<li style="font-size: 12pt;">Work from (almost) anywhere for up to 20 days per year</li>
<li style="font-size: 12pt;">Focus on mental health and well-being:</li>
<ul>
<li style="font-size: 12pt;">Company-paid therapy sessions through SpringHealth</li>
<li style="font-size: 12pt;">Company-paid subscription to Headspace</li>
<li style="font-size: 12pt;">Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)</li>
</ul>
<li style="font-size: 12pt;">Paid parental leave</li>
<li style="font-size: 12pt;">Time off for your birthday</li>
<li style="font-size: 12pt;">Paid volunteer time</li>
<li style="font-size: 12pt;">Focus on your career growth:</li>
<ul>
<li style="font-size: 12pt;">Development Dollars</li>
<li style="font-size: 12pt;">Leadership development</li>
<li style="font-size: 12pt;">Access to thousands of on-demand e-learnings</li>
</ul>
<li style="font-size: 12pt;">Travel Discounts</li>
<li style="font-size: 12pt;">Employee Resource Groups</li>
<li style="font-size: 12pt;">Income protection and life assurance</li>
<li style="font-size: 12pt;">Employee Assistance Program - including 24/7 GP & free legal advice</li>
<li style="font-size: 12pt;">Pension plan contributions</li>
<li style="font-size: 12pt;">Discounted gym membership</li>
<li style="font-size: 12pt;">Bike2Work</li>
<li style="font-size: 12pt;">Season ticket loan</li>
<li style="font-size: 12pt;">Social events & Thursday happy hours</li>
<li style="font-size: 12pt;">Free lunch 2 days per week</li>
</ul>
The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.
Work Environment & Flexibility
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align wi

Requirements

Diner Marketing

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Senior Marketing Manager (International Growth)

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