About the role
<div class="content-intro"><h4><strong>Who We Are</strong></h4>
<p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What's</span><span data-ccp-parastyle="heading 2"> happening</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.</span></p>
<p><span data-contrast="auto">At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards. </span></p>
<p><span data-contrast="auto">We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><span data-contrast="auto">We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> do</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">Own the client relationship on discoverability.</span></strong><span data-contrast="auto"> You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Lead end-to-end SEO and GEO strategies</span></strong><span data-contrast="auto"> for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Drive measurable results.</span></strong><span data-contrast="auto"> You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Turn data into direction.</span></strong><span data-contrast="auto"> GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Coach and develop</span></strong><span data-contrast="auto"> medior and junior specialists. On craft, on client skills, on quality standards. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Shape our GEO proposition.</span></strong><span data-contrast="auto"> This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Collaborate internationally</span></strong><span data-contrast="auto"> across WPP ES’ 55+ market network. </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Who you are</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">A senior consultant, not just a specialist.</span></strong><span data-contrast="auto"> You've led complex SEO engagements and advised stakeholders at director level. You understand technical SEO, content strategy, and how both connect to commercial outcomes. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Someone clients trust to steer them.</span></strong><span data-contrast="auto"> You communicate with confidence, ground your advice in evidence, and don't shy away from a difficult recommendation. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Curious about what comes next.</span></strong><span data-contrast="auto"> GEO is new. You're energized by that. You read, experiment, and form your own opinions on how AI is reshaping discoverability. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">A multiplier.</span></strong><span data-contrast="auto"> You make the people around you better at their work, not just better at following yours. </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> need</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<ul>
<li><span data-contrast="auto"><strong>7+ years of hands-on SEO experience</strong>, both technical and strategic, on complex multi-market websites </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Tooling fluency: Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4 </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven consultancy skills. You've advised clients at senior level and steered strategic direction, not just delivered reports </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Mentoring experience. You've helped others grow, formally or informally </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Fluent in English. Dutch is highly desirable </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Currently <strong>residing in the Netherlands and with a current right to work </strong>if applicable</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">GEO experience is a plus, not a prerequisite. Deeply curious and ready to pioneer counts </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">The team</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">You'll be part of the SEO/GEO team of 10 specialists within WPP ES' Commerce Performance practice. The team shapes how brands get found in traditional search and in AI-generated answers.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p> </p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What we offer</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p style="padding-left: 40px;"><strong><span data-contrast="auto">Our compensation:</span></strong><span data-ccp-props="{"335559739":0}"> </span></p>
<ul>
<li><span data-contrast="auto
<p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What's</span><span data-ccp-parastyle="heading 2"> happening</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.</span></p>
<p><span data-contrast="auto">At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards. </span></p>
<p><span data-contrast="auto">We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><span data-contrast="auto">We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> do</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">Own the client relationship on discoverability.</span></strong><span data-contrast="auto"> You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Lead end-to-end SEO and GEO strategies</span></strong><span data-contrast="auto"> for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Drive measurable results.</span></strong><span data-contrast="auto"> You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Turn data into direction.</span></strong><span data-contrast="auto"> GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Coach and develop</span></strong><span data-contrast="auto"> medior and junior specialists. On craft, on client skills, on quality standards. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Shape our GEO proposition.</span></strong><span data-contrast="auto"> This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Collaborate internationally</span></strong><span data-contrast="auto"> across WPP ES’ 55+ market network. </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Who you are</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">A senior consultant, not just a specialist.</span></strong><span data-contrast="auto"> You've led complex SEO engagements and advised stakeholders at director level. You understand technical SEO, content strategy, and how both connect to commercial outcomes. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Someone clients trust to steer them.</span></strong><span data-contrast="auto"> You communicate with confidence, ground your advice in evidence, and don't shy away from a difficult recommendation. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">Curious about what comes next.</span></strong><span data-contrast="auto"> GEO is new. You're energized by that. You read, experiment, and form your own opinions on how AI is reshaping discoverability. </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><strong><span data-contrast="auto">A multiplier.</span></strong><span data-contrast="auto"> You make the people around you better at their work, not just better at following yours. </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> need</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<ul>
<li><span data-contrast="auto"><strong>7+ years of hands-on SEO experience</strong>, both technical and strategic, on complex multi-market websites </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Tooling fluency: Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4 </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven consultancy skills. You've advised clients at senior level and steered strategic direction, not just delivered reports </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Mentoring experience. You've helped others grow, formally or informally </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Fluent in English. Dutch is highly desirable </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Currently <strong>residing in the Netherlands and with a current right to work </strong>if applicable</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">GEO experience is a plus, not a prerequisite. Deeply curious and ready to pioneer counts </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">The team</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p><span data-contrast="auto">You'll be part of the SEO/GEO team of 10 specialists within WPP ES' Commerce Performance practice. The team shapes how brands get found in traditional search and in AI-generated answers.</span><span data-ccp-props="{"335559739":0}"> </span></p>
<p> </p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What we offer</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":299,"335559739":299}"> </span></p>
<p style="padding-left: 40px;"><strong><span data-contrast="auto">Our compensation:</span></strong><span data-ccp-props="{"335559739":0}"> </span></p>
<ul>
<li><span data-contrast="auto
Requirements
- Technology & Innovation