About the role
<div class="content-intro"><h4><strong>Who We Are</strong></h4>
<p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><strong><span data-contrast="auto">What's Happening </span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">We need a Senior/Lead Business Consultant who can act as our primary technical and strategic authority—someone who can lead complex engagements with confidence, champion domain excellence, and drive measurable business growth. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto">What You'll Do </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">This is a senior client-facing leadership role. </span></strong><span data-contrast="auto">You don't just recommend tools - you architect ecosystem strategies, align executive stakeholders, and steer enterprise clients toward high-value digital maturity. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Act as the Primary Strategic & Technical Authority:</span></strong><span data-contrast="auto"> Serve as the trusted sparring partner for senior client leads, translating business requirements into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo, and peripheral technologies. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Lead Complex Client Engagements:</span></strong><span data-contrast="auto"> Manage large projects within enterprise environments, proposing best-practice solutions, mapping progress against client KPIs, and serving as a mediator and decision-maker during escalations. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Drive Business Growth & Pitches:</span></strong><span data-contrast="auto"> Directly contribute to scoping, pitching, and solutioning for prospective and existing enterprise clients, proactively identifying new growth opportunities. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Deliver High-Impact Advisory:</span></strong><span data-contrast="auto"> Facilitate strategic workshops, create rollout plans, design adapted or new processes, and present research-backed recommendations to guide client decision-making. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Nurture & Elevate Talent:</span></strong><span data-contrast="auto"> Partner with the Solution Team Lead to review work, coach medior and junior specialists, provide cross-disciplinary education, and uphold high quality standards across the domain. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Shape Domain Leadership: </span></strong><span data-contrast="auto">Advocate for the MarTech domain internally and externally through thought leadership, vendor alignment (e.g., Salesforce), marketing events, and knowledge-sharing across WPP ES' international network. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">Who You Are </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">A Senior Strategic Partner, Not Just an Executer:</span></strong><span data-contrast="auto"> You navigate client governance seamlessly, challenge assumptions constructively, and communicate complex technical concepts with clarity and influence at the executive level. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A MarTech Architecture Expert:</span></strong><span data-contrast="auto"> You bring deep expertise in CRM, Marketing Automation, and Service/Sales Automation platforms, with proven experience balancing legacy enterprise tools with modern engagement engines. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A Growth Driver & Facilitator:</span></strong><span data-contrast="auto"> You thrive in pitches, discovery sessions, and scoping scenarios, turning client challenges into creative, structured business solutions. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A People Multiplier:</span></strong><span data-contrast="auto"> You take pride in reviewing work, mentoring colleagues, and elevating the capabilities of the team around you. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">What You'll Need </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><span data-contrast="auto"><strong>10+ years of professional experience,</strong> including 3+ years in senior or executive management roles within a B2B services/agency environment. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Deep knowledge of CRM and Marketing Automation platforms, with proven expertise in Salesforce and familiarity with platforms like Braze, Bloomreach, or Klaviyo. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Strong conceptual, analytical, research, and problem-solving skills. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Exceptional communication skills with fluency in English. Fluent in Dutch is preferred.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Bachelor’s or Master’s degree in a relevant field is preferred. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Currently residing in the Netherlands with a valid right to work. </span></strong
<p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><strong><span data-contrast="auto">What's Happening </span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">We need a Senior/Lead Business Consultant who can act as our primary technical and strategic authority—someone who can lead complex engagements with confidence, champion domain excellence, and drive measurable business growth. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto">What You'll Do </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">This is a senior client-facing leadership role. </span></strong><span data-contrast="auto">You don't just recommend tools - you architect ecosystem strategies, align executive stakeholders, and steer enterprise clients toward high-value digital maturity. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Act as the Primary Strategic & Technical Authority:</span></strong><span data-contrast="auto"> Serve as the trusted sparring partner for senior client leads, translating business requirements into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo, and peripheral technologies. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Lead Complex Client Engagements:</span></strong><span data-contrast="auto"> Manage large projects within enterprise environments, proposing best-practice solutions, mapping progress against client KPIs, and serving as a mediator and decision-maker during escalations. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Drive Business Growth & Pitches:</span></strong><span data-contrast="auto"> Directly contribute to scoping, pitching, and solutioning for prospective and existing enterprise clients, proactively identifying new growth opportunities. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Deliver High-Impact Advisory:</span></strong><span data-contrast="auto"> Facilitate strategic workshops, create rollout plans, design adapted or new processes, and present research-backed recommendations to guide client decision-making. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Nurture & Elevate Talent:</span></strong><span data-contrast="auto"> Partner with the Solution Team Lead to review work, coach medior and junior specialists, provide cross-disciplinary education, and uphold high quality standards across the domain. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Shape Domain Leadership: </span></strong><span data-contrast="auto">Advocate for the MarTech domain internally and externally through thought leadership, vendor alignment (e.g., Salesforce), marketing events, and knowledge-sharing across WPP ES' international network. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">Who You Are </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">A Senior Strategic Partner, Not Just an Executer:</span></strong><span data-contrast="auto"> You navigate client governance seamlessly, challenge assumptions constructively, and communicate complex technical concepts with clarity and influence at the executive level. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A MarTech Architecture Expert:</span></strong><span data-contrast="auto"> You bring deep expertise in CRM, Marketing Automation, and Service/Sales Automation platforms, with proven experience balancing legacy enterprise tools with modern engagement engines. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A Growth Driver & Facilitator:</span></strong><span data-contrast="auto"> You thrive in pitches, discovery sessions, and scoping scenarios, turning client challenges into creative, structured business solutions. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">A People Multiplier:</span></strong><span data-contrast="auto"> You take pride in reviewing work, mentoring colleagues, and elevating the capabilities of the team around you. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">What You'll Need </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li><span data-contrast="auto"><strong>10+ years of professional experience,</strong> including 3+ years in senior or executive management roles within a B2B services/agency environment. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Deep knowledge of CRM and Marketing Automation platforms, with proven expertise in Salesforce and familiarity with platforms like Braze, Bloomreach, or Klaviyo. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Strong conceptual, analytical, research, and problem-solving skills. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Exceptional communication skills with fluency in English. Fluent in Dutch is preferred.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Bachelor’s or Master’s degree in a relevant field is preferred. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li><strong><span data-contrast="auto">Currently residing in the Netherlands with a valid right to work. </span></strong
Requirements
- Technology & Innovation